Insurance has come a long way from the early days of limited options and poorly defined coverage. As we progress further into the digital age, the landscape of insurance is shifting rapidly to adapt to changing customer needs and emerging technologies. One agency that has stood the test of time by consistently evolving is Bergstrom Insurance – a leading Midwest insurer celebrating over 50 years of service in 2024.
The Evolving Insurance Landscape
To understand where insurance is headed by 2024, it’s important to reflect on how far the industry has come in recent decades. Advancements in data analytics, connectivity, and personalization have transformed virtually every business sector – and insurance is no exception. Customers now demand seamless digital experiences on any device with immediate access to personalized offers, claims services, and overall transparency.
At the same time, emerging risks like climate change, cyber threats, and public health crises have introduced new complexities for insurers to navigate. The COVID-19 pandemic served as a prime example, causing widespread uncertainty and economic turmoil that significantly impacted many industries and customer needs overnight. As such events become more commonplace, insurers must develop new risk assessment models and innovative solutions at an accelerating pace.
Data and Analytics at the Forefront
To effectively price risks and serve the diverse, evolving needs of modern policyholders, data-driven decision-making has become core to insurance operations. By 2024, insurers leading in advanced analytics capabilities will have a significant competitive advantage.
Bergstrom Insurance recognizes data as a strategic asset for supporting customers, agents, and internal teams. They have invested heavily in modernizing core systems, onboarding new datasets, and hiring data science talent to power AI and machine learning initiatives. The goal is to uncover deeper insights from customer profiles, claims histories, driving behaviors, home systems, and more.
For example, integrating telematics data from connected vehicles allows for hyper-personalized auto insurance programs based on individual driving habits rather than broad demographics. Opt-in wellness and health tracking programs can offer rewards for establishing and maintaining healthy lifestyles. Adapting coverage in real-time based on evolving customer circumstances helps ensure ongoing protection as needs change.
Enhancing the Customer Experience
At its heart, insurance exists to provide protection and peace of mind. Thus, offering seamless, empathetic customer service remains crucial – especially as expectations rise in the digital age. By 2024, leading insurers will leverage technology to streamline every touchpoint while maintaining personalized human relationships.
Bergstrom strives to simplify insurance through an intuitive digital experience optimized for any device. Customers can obtain quotes, file claims, manage policies, and connect with agents all in one connected platform. Behind-the-scenes, robotic process automation streamlines repetitive tasks so agents have more time for complex consultations.
Through mobile risk inspection apps, agents can even conduct virtual home visits, evaluating property updates and maintenance needs remotely. This level of convenience benefits time-starved consumers while preserving valuable client relationships. Similarly, telematics programs empower drivers to view policies, scores, and mileage reports from their dashboards – removing unnecessary paperwork.
Of course, nothing replaces human connection in times of need. Bergstrom agents undergo ongoing training to understand diverse customer situations with empathy, providing tailored guidance for optimum protection and peace of mind. Whether online or in-person, a seamless experience is the goal across all channels.
Evolving Risk Assessment Models
As risks grow increasingly complex, traditional approaches may no longer suffice for evaluating exposures accurately. By 2024, leading insurers will overhaul core risk models using advanced AI and big data tools. Bergstrom recognizes the need to evolve analytical methods for pricing individual risks fairly while remaining commercially viable.
Embracing Alternative Data Sources
Beyond standard application info, connected devices generate behavioral data with predictive value. Factors like distracted driving, speeding, hard braking, mileage, home system updates, and health tracking provide insights that enhance underwriting accuracy. Bergstrom works with partners to ethically obtain and apply rich, anonymized datasets – avoiding assumptions based on broad demographics alone.
Pricing Based on Individual Exposures
Traditional group-based rating relies on aggregate characteristics that may misrepresent some risks. By 2024, dynamic pricing policies according to highly granular, regularly updated individual profiles will become an industry standard. Bergstrom deploys AI to analyze massive data volumes, flagging changing exposures in real time. Rewards programs then incentivize positive behaviors that reduce future costs for all parties.
Emerging Risk Modeling
Entirely new risks constantly emerge, so static models cannot keep pace. Bergstrom researchers collaborate closely with data scientists, actuaries, and climate experts to develop advanced predictive models for cyber-risks, pandemics, natural disasters, and more. Simulating potential “black swan” events helps determine appropriate premiums, deductibles, and coverage while guarding against unforeseen losses.
Leveraging Insurtech Partnerships
The insurance sector’s technological transformation would not be possible without strategic collaboration. By 2024, leading insurers will have forged deep ties across insurtech, consulting, research, and industrial ecosystem partners. For Bergstrom, such relationships expand capabilities and bring new value opportunities for customers.
Business Model Innovation
Linking with startup accelerators exposes Bergstrom to groundbreaking concepts early. Select partnerships to help test and launch disruptive products faster. For instance, combining usage-based auto policies with telematics connects driving behavior directly to rates and rewards. Integrating wellness programs with wearables promotes healthy lifestyles through incentives.
Customer Experience Enhancement
Strategic API integrations place Bergstrom at the center of a cohesive insurance ecosystem. For example, linking home and auto policies to smart devices enables hassle-free claims using IoT sensor data. Tying insurance access directly into partners’ products simplifies the purchasing process. Customers benefit through seamlessly bundled services and automated risk management.
Risk Model Augmentation
Collaborating with research institutes applies cutting-edge techniques like natural language processing, computer vision, and adversarial machine learning to insurance challenges. Partnerships with climate experts enhance catastrophe models while economists provide macroeconomic insights. This outside perspective strengthens Bergstrom’s underwriting foundation for both existing and emerging risks.
In summary, insurtech relationships equip Bergstrom Insurance with the latest innovations to better serve evolving customer needs and remain resilient against disruption well into the future. The collaboration will prove crucial for any insurer hoping to lead insurance’s technological transformation by 2024 and beyond.
Preparing the Organization for Change
Amidst ongoing industry shifts, remaining adaptable with the right talent, culture, and operational agility will be critical in 2024. Bergstrom takes proactive steps to ready its organization for future challenges and opportunities.
Developing Tech Talent
Data science, engineering, and UX design skills become increasingly essential as technology reshapes insurance. Bergstrom invests in continuous learning programs to help existing professionals obtain new qualifications over time. Select partnerships with coding schools and hiring diverse candidates ensure a talent pipeline equipped for emerging roles.
Bergstrom champions an innovation-driven culture where experimentation and prudent risk-taking are encouraged. From internal ideation programs to insurtech accelerator collaborations, new concepts can be explored, validated, or pivoted quickly. Early-stage projects help the organization evolve while preparing for disruptive threats.
Through process automation, cloud migration, containerization, and other digital transformation initiatives, Bergstrom scalably supports growth. Workflows become nimbler to rapidly launch personalized products, underwrite non-standard risks, or pivot in economic downturns. Enhanced data and systems lay the groundwork for emerging capabilities like AI training or blockchain integration by 2024.
Bergstrom leaders clearly communicate an inspiring vision for the future while supporting all those impacted by the transition. Reskilling programs, talent mobility schemes, and an emphasis on “learning organizations” foster flexibility, empowerment, and cohesion during industry shifts. An inclusive, purpose-driven culture helps embrace rather than resist necessary changes.
In summary, being proactively prepared organizationally will prove crucial for Bergstrom Insurance to lead through emerging opportunities successfully by 2024 and thrive in any evolving environment that follows.
FAQs about Bergstrom Insurance in 2024
Here are some frequently asked questions about Bergstrom Insurance Agency and its approach toward 2024:
How will Bergstrom Insurance leverage data and analytics?
Data and analytics will be at the core of Bergstrom’s strategy by 2024. They plan to invest heavily in AI/ML capabilities to gain deeper customer insights and dynamically price individual risks. Alternative datasets from IoT, health trackers and more will augment traditional sources to more accurately reflect exposures. Advanced predictive models will also help assess emerging threats. Overall, a data-driven approach will enhance customer experience, operations, and underwriting foundation.
What customer experience initiatives are planned?
Bergstrom aims for an entirely digital, mobile-first insurance experience by 2024. Customers will be able to obtain quotes, manage policies, file claims, and connect with licensed agents all through an intuitive digital platform. Behind the scenes, RPA will streamline tasks so agents have more time for complex consultations. Remote risk inspections using mobile apps and telematics programs that integrate with vehicle dashboards will also enhance convenience. Overall, the goal is a seamless experience across all channels while maintaining personalized services.
How will risk assessment models evolve?
Bergstrom recognizes that traditional risk models may no longer accurately reflect complex, individualized exposures by 2024. They plan to deploy advanced AI/ML techniques to analyze vast troves of alternative internal and external data. This will allow for dynamic, individual pricing based on reliably updating customer profiles and behaviors over time. Emerging threat assessment will also leverage simulation models and third-party insights. The evolution of underwriting methods will be crucial for fairness and long-term commercial viability.
What is Bergstrom’s approach to organizational change?
Bergstrom is taking proactive steps to ready its organization for future shifts. This includes investing in the technology talent of the future as well as fostering an innovative culture. Process automation, cloud initiatives, and other digital transformations will enhance operational agility. Reskilling programs and an emphasis on flexibility/empowerment aim to support all those impacted by transition. Clear vision/communication paired with an inclusive purpose will help Bergstrom positively embrace necessary changes through 2024 and beyond.